A practical idea, built in Hermosa.

In my twenties, I kept running into the same tension. Time with friends often meant throwing off our routines. Getting things done meant retreating home alone. It became clear a lot of people were quietly choosing between community and the routines that kept life moving.

The early concept

I imagined The Social Well: a space where people could fill up on productivity and connection. I tested the idea through Sunday with Greg, a weekly ritual of setting goals, holding one another accountable, and running errands together. Our flagship nonprofit event brought together more than 200 people and raised $10,000 for a local nonprofit.

Hermosa changes the rhythm

By 2023, that energy had become part of our life in Hermosa: volleyball on the sand, a cold plunge with friends, homemade wellness shots, and strong coffee. It was no longer an organized club. It was our culture.

Then laundry day made the answer obvious.

Laundry still stood apart: a multi-hour, solitary block in an aging laundry room. The solution had been there all along: the neighborhood laundromat. Essential, walkable, and woven into daily life.

Good Neighbor isn’t about reinventing laundry. It’s about caring for a shared routine and making the time around it more comfortable, human, and connected.